After a controversial campaign week when Barack Obama muddied the waters by endorsing homosexual “marriage,” he revved up a weekend effort to provide Mother’s Day e-cards to moms across the country.
He also issued a statement regarding Mother’s Day. But the result, according to Independent Women’s Forum chief Sabrina Schaeffer, was a “pretty lousy Mother’s Day greeting.”
That’s because it was politicized, she said.
At the White House website, visitors had the option of sending out Mother’s Day e-cards to, according to the site, “help you show some appreciation for the mom in your life.”
Two templates were offered to be sent through email, Twitter, or Facebook. One touted Obama’s Affordable Care Act with the caption “Being a mom isn’t a pre-existing condition” and the other was offered as thanks to the 1.2 military spouses across the country.
This comes in the context of women’s issues as a political flashpoint. From the debate over Rush Limbaugh’s comments about Sandra Fluke to the rhetoric claiming conservatives are pursuing a “war on women,” Obama’s focus on women’s issues has been called pandering. Fifty-six percent of female voters supported Obama in 2008.